FASHION DESIGNER, BUSINESSWOMAN, ENTREPRENEUR

Sheyda Fard is the CEO of Du Même Sang, where she is also a co-founder and designer. Sheyda's interest for fashion started at a young age, inspired by the beauty of nature. As a child, Sheyda would gather fabrics from different places to craft little dresses for her dolls.

Sheyda Fard began her academic journey by studying Plant Pathology to deepen her understanding of nature and plants. She then pursued a degree in Business Administration, culminating in the attainment of her PhD. Sheyda Fard furthered her education by studying Fashion Design and Pattern Making courses at a French Fashion University, ultimately turning her childhood aspiration into a professional career.

DU MÊME SANG

In 2020, Sheyda Fard and her sisters established Du Même Sang, with Sheyda serving as the CEO. Sheyda and her sisters are co-founders and designers of the fashion brand.

Du Même Sang focuses on creating stylish and comfortable pieces that showcase the designers' unique fashion sense. The brand is dedicated to excellence in every aspect of their creations.

Sheyda and her sisters launched Du Même Sang's first collection, Floral Dream, in 2021. The collection was well-received at Emirates Fashion Week.
Other great collection of Du Même Sang is called Glamourous Dream, in which Fard sisters' goal was to blend softness and power.

Du Même Sang's store is currently located at The Mall Jumeirah, opposite Burj Al Arab in Dubai. This New York-based fashion brand offers customers a blend of beauty, comfort, and elegance in their fashion pieces.

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ENOISEINC FASHION

Collaboration with Du Même Sang

Recently, Enoiseinc Fashion began its collaboration with Du Même Sang. As one of the designers of this project, Sheyda Fard works alongside her sisters to create empowering clothes and accessories for DJs, musicians, and art lovers.

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ZILET

Sheyda Fard has always maintained a deep connection with nature. She firmly believes that a nutritious diet and organic food are essential for personal growth.

Zilet was founded by the Fard sisters with the goal of promoting a healthy lifestyle for more individuals. The company specializes in offering high-quality organic products, including saffron, honey, herbal tea, and regular tea.

With more than 12 years of professional experience, Sheyda Fard is a co-founder and the marketing manager at Zilet.

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